Text of email, just sent to Dr Martin Hirst.
Dear Dr Hirst
I note that in a recent post on your blog Ethical Martini you referred to me as a “neo-nazi goon”. I find the entire phrase insulting and offensive. The “neo-nazi” tag is highly offensive and completely untrue.
If some pimply youth had written this I would probably ignore it.
However you are an experienced journalist and university lecturer and a well known media commentator.
Therefore your word has more credibility so an untruth written by you is potentially far more damaging.
Consequently I demand that you remove the offending phrase from your blog and replace it with a retraction and apology immediately.
Thanking you in anticipation.